How much influence do the Sales / Marketing depts have over your work?
A lot. Hey we're in this to SELL books. If they don't sell, no one sees them and we don't get to the next round. On the other hand, good art wins out... and so creative influences sales and marketing as well. It is a team effort. Creative also wins at August House because we are on the front line of technology and animate many of our illustrated stories for digital replay.
Tell us a little about a recent project you have worked on, the stages involved and why you chose the selected illustrator(s).
I will speak to the matter of how story and illustration interact... We work a lot with old, even ancient stories known as folktales... in a TV branded, over-hyped, consumer market these stories can feel so simple and quiet that they might disappear in the mayhem of a short- attention-span world. But great illustration invites a child into the story in ways that are hard to define. I have learned that good art can't make a bad story good, but it can make a good story great. I love making that match.
How often do you work with illustrators from outside the US?
Border? What border?
August House works regularly with many talented illustrators. Would you commission a fledgling illustrator, or do you prefer only to work with established illustrators?
We like to work with talented people who are willing to invest themselves in the outcome of the book. As long as the illustrator is talented, professional, and meets deadlines we will get along.
How does August House compare to rival publishers in terms of advances and royalty fees?
I don't really know. We are middle of the road. We are a small publisher, but we share big dreams with our talent.
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